WE PROVIDE CONSUMER PSYCHOLOGY INSIGHT APPLIED TO RETAIL, TECHNOLOGY AND PRODUCT INNOVATION
We are pioneers in the merging of consumer science with creativity and design.
With twenty years of experience in consumer research and innovation, we successfully combine science with creativity for the design of new retail formats, consumer experience strategies, retail technologies and products.
We have a few main areas of expertise plus one passion that is knowledge sharing.
WHO WE ARE
We are experts in finding out the why beyond consumer choices and behaviors. We integrate traditional research methods and experimental tests with neuroscience measurements to provide you with the most reliable data on affectivity and cognition. Yet, we know that culture, fashion and social changes are determinant factors in the prediction of consumer behavior. Our consumer research is scientific, yet contemporary and trends sensitive.
We have developed proprietary research methodologies for the assessment of Consumer Experience, Consumer’s Decision Making Path and Impulse buying.
We also love to see how things should look like, so based on the data, we design strategies, spaces, technologies, and products. Our design is scientifically grounded.
OUR DESIGN IS SCIENTIFICALLY GROUNDED
We apply consumer science and trends analysis for the design of new products, new retail formats and new technologies for retail and consumers.
OUR PASSION IS KNOWLEDGE SHARING
As we like to see how things should look like we believe in contributing to global business innovation by sharing our methods and knowledge. We run dedicated training sessions directly to your office or alternatively you can subscribe to our distance learning courses and obtain simplified versions of our research tools. We operate and share our knowledge in English, Cantonese, ltalian and Spanish.