INTERDISCIPLINARITY IS A MUST,
INTERNATIONALITY A SUPER PLUS

An international team of specialists in psychology,
consumer science, technology and design.
We provide people-centered consultancy and training for
marketing, retail, innovation and strategy.

“HELLO MY NAME IS NADIA OLIVERO”
I am the founder and director of KNOWHY

My PhD in PsychoIogy was industrially funded by NCR for the design of new technologies. Since then, both my academic and consultancy work has always been highly interdisciplinary and oriented to the application of psychological science to innovation, strategy and design. In my career I have been lucky to work across the boundaries of the known, always discovering new perspectives and contributing to small and large innovations.

I have launched KNOWHY with the mission to diffuse a novel approach that merges psychological science and design for the development of solutions and that are truly people-centred.

Dr. Nadia Olivero is Honorary Research Fellow at University College London and Senior Lecturer in Consumer Psychology at the University of Milan. She holds a Master Degree in Psy­chology and Marketing and a PhD in Consumer Psychology from UCL, UK.
Nadia has twenty years of experience in the consumer mar­keting field. She has been a pioneer in the study of e-com­merce and in the implementation of consumer science to ex­perience design strategies. She has led countless market re­search, consumer insight and retail innovation projects for major international brands. She is an active public speaker and author of several publications on the topic of Consumer Psychology, Experience, lnnovation and Retail Technologies.
Her widely interdisciplinary work has been awarded by the European Commission, the Economic and Social Research Council, The British Psychological Society and the ltalian Ministry of University and Research
AII the projects presented in the Knowhy website have been designed and directed by Dr Olivero.
For more information and enquires: info@knowhy.it
Linkedin : www.linkedin.com/in/dr-nadia-olivero-bba1024

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We believe that interdisciplinarity is key for innovation but we do not like to leave it to chance. Rather than shooting in the dark we study any business case with the rigorous and systematic approach of scientific research and apply insight data to explain, predict and innovate beyond shadows of doubts.

OUR VALUES

At KNOWHY

We are naturally optimistic and, as such, always passionate and successful in what we do.

We believe in constant learning and improvement, we learn from failure and never give up.

We are ambitious, our goal is to be key for others’ success.

We are brave, we embrace challenge, uncertainty and the new.

We respect knowledge, expertise and experience.