INTERDISCIPLINARITY IS A MUST,
INTERNATIONALITY A SUPER PLUS

An international team of specialists in psychology,
consumer science, technology and design.
We provide people-centered consultancy and training for
marketing, retail, innovation and strategy.

“HELLO MY NAME IS NADIA OLIVERO”
I am the founder and director of KNOWHY

My PhD in PsychoIogy was industrially funded by NCR for the design of new technologies. Since then, both my academic and consultancy work has always been highly interdisciplinary and oriented to the application of psychological science to innovation, strategy and design. In my career I have been lucky to work across the boundaries of the known, always discovering new perspectives and contributing to small and large innovations.

I have launched KNOWHY with the mission to diffuse a novel approach that merges psychological science and design for the development of solutions and that are truly people-centred.

Dr. Nadia Olivero is Honorary Research Fellow at University College London and Senior Lecturer in Consumer Psychology at the University of Milan. She holds a Master Degree in Psy­chology and Marketing and a PhD in Consumer Psychology from UCL, UK.
Nadia has twenty years of experience in the consumer mar­keting field. She has been a pioneer in the study of e-com­merce and in the implementation of consumer science to ex­perience design strategies. She has led countless market re­search, consumer insight and retail innovation projects for major international brands. She is an active public speaker and author of several publications on the topic of Consumer Psychology, Experience, lnnovation and Retail Technologies.
Her widely interdisciplinary work has been awarded by the European Commission, the Economic and Social Research Council, The British Psychological Society and the ltalian Ministry of University and Research
AII the projects presented in the Knowhy website have been designed and directed by Dr Olivero.
For more information and enquires: info@knowhy.it
Linkedin : www.linkedin.com/in/dr-nadia-olivero-bba1024

EXPLORE OUR TALENTS

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LUCA PANCANI

From : MILAN Lives in : MILAN

“Limits are for losers, boundaries for dreamers”

PREDICTIVE ANALYTICS /
QUANTITATIVE PSYCHOLOGY /
CLUSTERING TECHNIQUES /
BIG DATA

Speaks: ITALIAN / ENGLISH

Experience : 5Yrs

MASTER DEGREE IN SOCIAL PSYCHOLOGY, DECISION MAKING AND BEHAVIOUR

PHD IN QUANTITATIVE PSYCHOLOGY at UNIVERSITA’ MILANO – BICOCCA and UNIVERSITY OF CALIFORNIA – LOS ANGELES

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DARIO MONZANI

From : MILAN Lives in : MILAN

“The world is full of obvious things which nobody by any chance ever observes.” sherlock holmes

PREDICTIVE ANALYTICS /
QUANTITATIVE PSYCHOLOGY /
BIG DATA / PERSONALITY PROFILING

Speaks: ITALIAN / ENGLISH

Experience : 8Yrs

MASTER DEGREE IN PSYCHOLOGY of PERSONALITY, ATTITUDES AND DECISION MAKING

PHD IN EDUCATION and COMMUNICATION  at UNIVERSITA’ MILANO – BICOCCA and FREIE UNIVERSITÄT OF BERLIN

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FEDERICA SPINA

From : MILAN Lives in : MILAN

“If opportunity doesn’t knock, build a door”

QUALITATIVE RESEARCH /
CONSUMER PSYCHOLOGY /
E-COMMERCE, SOCIAL NETWORKS /
DIGITAL STRATEGY

Speaks: ITALIAN / ENGLISH / FRENCH

Experience : 2Yrs

MASTER IN SOCIAL PSYCHOLOGY AND
CONSUMER BEHAVIOUR at
University of Milano Bicocca

MASTER IN E-COMMERCE STRATEGY AND
DIGITAL COMMUNICATION at
TAG INNOVATION SCHOOL, MILANO

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CAROLINA SEGURA

From : BOGOTÁ Lives in : MILAN

“Curiosity is the biggest source of knowledge,
you learn either by asking questions or
by getting into trouble”

CREATIVE THINKER /
VISUAL DESIGNER

Speaks: SPANISH / ENGLISH / ITALIAN / GERMAN (BASIC)

Experience : 15Yrs

GRAPHIC DESIGN at
UNIVERSIDAD JORGE TADEO LOZANO, BOGOTÁ

DIGITAL CULTURE at
BROTHER ESCUELA DE CREATIVOS, BOGOTÁ

FOOD EVENT DESIGN at
IED, BARCELONA

GASTRONOMY at
INSTITUTO SUPERIOR MARIANO MORENO, BOGOTÁ

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SIT KOYING

From : HONG KONG Lives in : MILAN

“Creativity is contagious. Pass it on.” Albert Einstein

VISUAL COMMUNICATION /
CORPORATE IDENTITY DESIGN /
BRAND DEVELOPMENT /

Speaks: ENGLISH / MANDARIN / CANTONESE

Experience : 6Yrs

DIPLOMA IN BRANDING at
HONG KONG DESIGN INSTITUTE

MASTER IN FOOD DESIGN at
SCUOLA POLITECNICA DI DESIGN

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ALBERTO COCCHI

From : LA SPEZIA Lives in : LA SPEZIA

“Choose a job you love and
you will not work a single day in your life” Confucio

DIGITAL STRATEGY/ SEM-SEO /
WEB DESIGN / WEB MASTER

Speaks: ITALIAN / ENGLISH

Experience : 15Yrs

IFTS WEB MASTER AND GRAPHIC DESIGN AT
LICEO ARTISTICO CARRARA, ACCADEMIA DELLE BELLE
ARTI DI CARRARA, UNIVESITY OF PISA

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JUANITA DELVASTO

From : BOGOTA’ – COLOMBIA  Lives in : MILANO AND MADRID

“Inspiration is like a game that you can start to play again”

DESIGN THINKING / ART DIRECTION

Speaks: SPANISH / ENGLISH

Experience : 10Yrs

MASTER FOOD DESIGN AT SCUOLA POLITECNICO DI DESIGN, MILAN – ITALY

PLANNING G8 + STRATEGIC PLANNING AT ESCUELA SUPERIOR DE CREATIVOS
PUBLICITARIOS – LA ESCUELITA, BUENOS AIRES – ARGENTINA

VISUAL ARTS AT PONTIFICIA UNIVERSIDAD JAVERIANA, BOGOTÁ – COLOMBIA

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We believe that interdisciplinarity is key for innovation but we do not like to leave it to chance. Rather than shooting in the dark we study any business case with the rigorous and systematic approach of scientific research and apply insight data to explain, predict and innovate beyond shadows of doubts.

OUR VALUES

At KNOWHY

We are naturally optimistic and, as such, always passionate and successful in what we do.

We believe in constant learning and improvement, we learn from failure and never give up.

We are ambitious, our goal is to be key for others’ success.

We are brave, we embrace challenge, uncertainty and the new.

We respect knowledge, expertise and experience.