We have performed a large consumer experience project for Autogrill, the leading global operator in food & beverage services for travelers. The project involved the integration of attitudinal and neuroscientific laboratory measurements with field experimental tests and in-store consumer research.
We have studied the impact of technology on consumer experience and developed new mobile applications for the adoption of psychological science for proximity marketing.
Cibiamo, a large Italian franchising of fast casual restaurants, asked us to develop a new retail format for the renowned Virgin Active fitness centers in Italy.