RETAIL CONSUMER EXPERIENCE

What is consumer experience? How can it be effectively managed? What are the psychological touch points to improve emotions, satisfaction and loyalty? This very brief course summarizes the latest consumer psychology research data and provides with examples for a succesfull application of consumer experience science.

COURSE OUTLINE

The sensorial components of Experience
Emotions and how to change them
Managing retail consumer experience
Case histories new insights and uncovered strategies

DURATION

2 hours introduction
8 hours full course
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